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WHY VISIONS FAIL_AGHARA JOHN PAUL


We've seen Many visions, dreams, companies and ideas die along the way. 
My question is: Where is a vision likely to fall off the rails? Yes! It's true that most individuals, and most organizations, are not guided by a clear vision and that could lead to the failure of a vision. 

I have been a part of a few organizations that nailed it, and a few that could have achieved so much more if they had a clear vision and steered towards it. I’ve also consulted with dozens of visioneers regarding their brand and strategy, and inevitably vision comes up as one of the most powerful elements of growth and impact.

Here are some simple observations on where a vision commonly goes off the rails, and what to do about it. So even if you aren’t leading a company, this is for you.

Lack of Focus: So if your vision is to travel to Dubai. Great. Then why are you spending time and resources discussing trade routes to South Africa? I’d say Focus is harder than obtaining the vision in the first place. It’s the day to day stuff that makes or breaks you.

Lack of Clarity: What exactly is our vision?” It’s either too complicated, or it’s too ambiguous. Keep it simple enough for a kid to understand. Poor vision: “we’re going to be big and successful one day”. What does that even mean? Strong vision, "We're inspiring hope in every corner we can access" (SprintLife's Vision). It’s clear. 

Lack of Unity: People rowing in competing directions is a dangerous place to be in. Your vision may involve building a dance company, and you are gathering of a team of singers/actors to run the show. We’ll never get there, or it will be ugly if we do. Get the right people in the ship, and make sure they are rowing in the same direction.

Lack of a Meaningful "Why": You may know exactly what your vision is, and you talk about it all the time, but honestly no one actually cares about the vision, including your leadership team. No one owns it. If your vision is to “make the best quality shoes” in the industry, and your people couldn’t care less about that, you’ve got a problem.

Suggestion: Ask, “Why is this our/my vision?” and make sure your Why is greater than your What. Our vision is to inspire hope in every corner and we've made sure that our team understand why that matters so much more than anything.



Hope is a meter rule away from success

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